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Advanced Materials Competition Finalist: LOVR

Updated: Nov 8, 2023

Date: 25 April, 2022

INAM, the Innovation Network for Advanced Materials announces LOVR as an ADMACOM 2022 finalist. Alongside 11 other startups, LOVR joins the 8th edition of the Advanced Materials accelerator program, ADMACOM.

We develop, produce, and distribute the world’s first plastic-free and 100% vegetable leather alternative made from hemp fibres: LOVR. Our ambition is to lead the necessary radical change in the textile industry. That’s why we have developed a new textile: LOVR. The material looks and feels like leather, is just as robust, but comes without any of its drawbacks: LOVR is 100% free of animal products, plastics, and hazardous chemicals.

What’s new and innovative:

LOVR is based on fibrous residues of hemp cultivation and produced in a continuous process and is completely biodegradable.

What know-how/complementary technology are you looking for as an additional support for your company?

Macromolecular Chemistry and Paper Chemistry

Materials & Processes used:

We develop the world’s first plastic-free and 100% plant-based leather alternative made from hemp fibres.

Techniques used:

Leather and textile testing methods

Technical Challenges:

The technological scale-up from the laboratory to industrial plants.

For the above-mentioned challenge(s), what are the technological fundamental questions that you would like to see answered in collaborations with other INAM industrial/academic partners?

Is there the possibility of a production partnership or contract manufacturing?

What are your expectations for the AdMaCom program?

We expect strategic partnerships for the topics of investment and production.

IP Ownership:


About INAM

INAM, the Innovation Network for Advanced Materials, is a global network of companies and research institutes in the field of Advanced Materials. INAM’s goal is to enable the right connections and make technological innovations become reality by working closely with startups, SMEs, corporations, investors, and research institutes to start, grow and transform the development of Advanced Materials.

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LOVR AdMaCom Press Release
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